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The efficacy of digital marketing techniques has changed over the last couple of years and surgery practices have noticed that there was a drop in their rankings on search engines especially after one of the major search engines altered its algorithm. This has left many surgical practices unable to rank locally and due to the fact that close to 80% of all surgeons find their plastic surgeons online then even a slight drop in rankings would significantly lower their chances of getting patients to frequent their practice.

 

Due to these drastic changes plastic surgeons have to adopt new techniques in order to rank highly on search engine pages. One good thing is that there are some tricks that plastic surgeons can use to make sure that they rank high on search engines and stay ahead of the competition. One thing that a plastic surgeon can do to rank well in search engines is addressing the services page by breaking up the services that they offer into separate landing pages that will enable search engines to understand the contents of each page rather than being confused by a general page that lists all the plastic surgery website design services together. Search engines also respond better to a lot of content that is of high quality and that is useful to other visitors and in regard to this it is integral to state a list of several services is not as useful as several separate pages describing each service in detail.

 

Instead of localizing a page the best thing to do would be to use hyper-local marketing. It is worth stating that localizing the medical spa website design so that users searching for a certain procedure in their hometown will find them can aid tom increase the organic search results since most search engines want to know details like: who the person is, where to find them, what they do and this can only be achieved by having the proper information. So as to optimize locally the site needs to have a phone number with a local area code, have a robust internal link network and have the business address on each page so that the search engine can crawl on all the pages. It is good to state that even though the plastic surgeon mostly serves people from a particular area and most search engines will still want to rank them only in the city that is in their address but in case the practice wants to reach a larger target audience there are some tips they can use. The first thing to do is to create unique content that also targets other patients in other cities especially the surrounding neighborhoods and cities.